Successful brand development means not only a beautiful logo, but especially a pronounced value proposition: What does the brand stand for and what should it radiate? In tourism terms, this value proposition is made tangible through a product policy and communication strategy that is coordinated with the brand. This creates experiences and offers that are precisely tailored to the needs of the users, trigger emotions and fulfil expectations.
Brand development always means dealing with one's own identity. And this often goes into emotional depth! Here are a few examples of questions that are always
part of our brand processes:
Only when these and other questions have been clarified do we move on to the visualisation and development of a corporate design and the development of a marketing strategy or advertising
campaign. This order is essential. But: You can also fill gaps and work with what is already there.
If this is also the case for you: Feel free to contact us, there are solutions, also for the following situations:
With our branding process, no logo ends up in a drawer any more!
Every destination is a brand in itself, even the very small ones. The only question is how powerful smaller brands are. That is why more and more smaller tourism brands are joining forces to form
an umbrella brand. This is a challenging process, because now completely different interest groups, identities and stakeholders have to be reconciled! The art is to work out what unites them and
to create a sharp brand profile among all the heterogeneity. An umbrella brand must also be clearly defined, needs clear goals, a common approach and a stringent implementation of the agreed
Competitive brand owners are those who have managed to jointly develop a sustainable vision, to define tourism products for an authentic brand experience and to sit in the same boat with all participants even after the branding process has been completed.
Your brand has been developed - now it should be managed and passed on to tourism partners as well as end customers with the right strategy. The best prerequisite for the development of a marketing concept or a marketing strategy is a jointly developed brand. At this point at the latest, it is important to identify target groups, to convey a clear profile and value proposition of the destination and to make this tangible with key themes and key products. Then it's about staging the brand: telling stories, bringing a brand to life authentically, enabling trust and arousing the sympathy of both guests and locals.